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Discover the innovative campaign that turned the summer heat into an opportunity to boost brand engagement. When temperatures soar above 40°C in Dubai, most of us seek refuge in air-conditioned spaces. But for those braving the heat on their daily commutes, it can be an uncomfortable experience. This is where Lifebuoy, a leading brand in […]
The Unstoppable Rise of Gamified Ads and Rich Media in the UAE and MENA Region The digital advertising landscape in the UAE and MENA region is undergoing a seismic shift. As consumer behavior evolves and technology advances, brands are increasingly turning to innovative ad formats such as gamified ads and rich media to capture attention, […]
When it comes to planning travel, millions of travelers turn to one trusted source: TripAdvisor. As the world’s largest travel platform, TripAdvisor connects explorers with unforgettable experiences in 190 countries. For businesses in the travel industry, this represents an unparalleled opportunity to reach a highly engaged and diverse audience. Why Choose TripAdvisor for Your Advertising […]
Transform Your Advertising with Clicktivated: The Future of Shoppable Videos In today’s competitive digital landscape, engaging and interactive advertising is more crucial than ever. Brands need innovative solutions to capture consumers’ attention, and shoppable videos are at the forefront of this revolution. At The TechVantage, we’re thrilled to partner with Clicktivated to bring you cutting-edge […]
The screen will provide passengers with lifestyle, news, entertainment, offers, and promotions on the go. The introduction follows a pilot of the in-car interactive digital screens across 250 taxis by RTA in 2022. The initiative was launched in collaboration with the e-hailing taxi solution provider Hala and passenger experience company Binary Media. The project was […]